Thursday, October 18, 2012


Some people just love having fun and Ronald is no exception. He started a small business called Romas and that business focuses on providing fun experiences for children’s parties. He and his friends load themselves and all their gear into a lorry and head to wherever the client wishes. Giant bouncy castles, portable swimming pools, face painting, balloons (and now balloon animals, thanks to the Hassett family), juggling clowns, and more. The business targets a population of Ugandans who have higher discretionary income than those I typically work with.

In all fairness, Ronald has some
not so lovely pictures of me too.
Ronald invited me to offer some business development advice and to do that, I suggested that perhaps I attend his next event so that I could experience his work first hand. Alongside this experience, we need to talk more about his organization but I had a great opportunity to get started.

Among many practical suggestions related to operations, human resources, and marketing, one of the biggest challenges was limiting participation to client invitees. The venue offered several party gathering spots and most assuredly each area was filled with children celebrating some special occasion. Inflating that bright yellow bouncy oasis, though, was a magnet for each and every child in the entire recreation area. We talked about a wrist band or hand stamp to identify client invited children, which is easy enough to manage. However, Ronald misses so many opportunities for business and service sampling when required to limit guests. What do you think? How can he take advantage of the potential income from non-client children while protecting the client relationship?